About

For six years I've worked at the intersection where media thinking becomes competitive advantage. My background is in film and media, so I think in narratives first, platforms second, which is why the people and organizations I work with tend to see resonance, not just reach.

The work looks scattered from a distance: personal branding for individual creators, content operations for a foundation, program leadership for a leadership academy, co-founding a media company. It is the same move each time. Something exists without structure, a person's expertise, a family's grief, a camp's curriculum, an untapped market, and the job is to give it a narrative and an operating system it can run on without me standing in the room.

That looks different depending on what's unstructured. Boistory needed research and editorial discipline before anything shipped. GSP needs someone who can hold structure for other people, not just for a brand. Peza needed someone willing to name a market gap before there was any proof it was real. The detail on each lives on the Work page.