Problem

Hospitality businesses in Southern Africa that grow past a certain size typically run 40 to 70 percent of bookings through OTAs like Booking.com, at a 15 to 20 percent commission. That commission gets treated as invisible, just how bookings happen, rather than what it is: a recurring, uncapped acquisition cost that scales against the business as it grows.

Thesis

Peza's bet is that consistent, media-company-standard social content, Instagram Reels and TikTok, not one-off shoots, is the mechanism that builds an owned audience for a Southern African hospitality operator. Not a marketing add-on: the direct-booking channel that makes the commission optional. Co-founded with Mwabi Phiri, based in Lilongwe, with a dark-mode, nocturnal, human-led editorial identity built for the region rather than imported from somewhere else.

What's being built

The offer: a monthly content retainer, 15 videos and one shoot day a month, priced against what an operator already loses to commissions. The first shoot is done, with reels published on Peza's own channels as proof of production standard before any client is signed. A researched, ranked list of independent, boutique-scale operators across Malawi, Zambia, and neighboring markets is built and ready for outreach.

Status

Stage 0. No paying client yet. The current goal is singular: land the first one and prove the delivery works end to end.